Build-Communication –Marketing on construction market and more…
Target groups and market knowledge based on 15 years of industry experience

“Who stops advertise to save money, can stop the clock to save time.”
(Henry Ford)

Used to be said years before, but in a sense, kept up to date the meaning for today, too. Especially if it is interpreted so, not to pay enough attention to the importance of communication with target groups, not to care for the opinion of the target groups, have stopped his watch.

In the difficult economic situation often fall victim to marketing, and the marketing communications budget.

The work for a client with a budget under a microscope looking for is just as important, and assure nice job for us, as another a huge budget, just perhaps for less fee.

But who does not appreciate a little … it is not our company.

Our company offers 15 years’ experience in her industry. Based on this we know how to approach efficient the relevant target groups step by step, to help achieve finally our client’s business goals .

The Build-Communication Ltd. is specialized in marketing consultancy in surface of building material and building industry. But we are not just a simple consultant firm: we propose full service management from image building to personal relations, from loyalty program to architect tenders and professional conferences, from writing, planning and printing folders and brochures to Point of sales elements, from the strategic planning and the media buying to creative work.

Build-Communication’s method

• integrated communication and solutions fitted to every partner
• well-founded knowledge according to market and target groups based on 15 years experience
• wide range of tools from the traditional to up-to-date

Who plans building a house for this year, wouldn’t build next year.
Who plans building or renovate a house next year, is open now to information about building materials this year.
Who plans building or renovate a house this year, can be next year a more or less satisfied client, who can be a positive or a negative opinion leader.

Year after year construction companies need to reach and persuade new costumers, in this case isn’t about real brand loyalty, just a good reference, who can play an immense role in his milieu.

Not so in the case of professional target groups, who can be opinion leaders for long time. There populous community is different for each company: bricklayers, roofers, interior decorators, architects and structural engineers – they are constantly important target groups for construction companies’ communication.

We have to influence the members of different target groups to help us to influence directly and in authentically way consumer’s decisions. Go further: investors, local councils and the press give also a strong influence on costumer’s mind. A number of communication channels and tools are available to give your information to opinion leader target groups to ensure that the information in possession they can inform about their future customers credibly.

Practical experience shows to use marketing communication tools, contribute the success of the construction companies – no matter how small the available budget.

We recommend our widespread professional connections and this practice in marketing communications after designing and delivering a variety of communications projects in the construction industry of last 15 years.

Our offer: integrated communication and solution fitted on every partner

Strategic consulting and planning

• Integrated communication planning and managing from start to finish
• Complex advertising campaigns
• PR campaigns and promotions
• Direct marketing campaigns
• Online solutions

Public relations consultancy

• Media contacts
• Writing and publishing reports, news and articles
• Organizing press conferences and press trips
• Conference management
• Lobby activity
• Crises communication

Graphic work, web design and production

• Copy-writing, creative- and graphic works on leaflets, brochures, POS elements
• Commercial spot – radio and television
• Printing works, production

From preparing to follow-ups

• Market analysis
• Concurrence analysis
• Media monitoring